Dubai: What it takes to get a website ranking in Google? In this post we will discuss some easy things you can do on your website to help you rank better.
SEO can be a rather time-consuming task, particularly if you're quite new to the process. Out of all the things that need fixing, a few are prominent among the rest. Here are some of the most common issues that most business owners and entrepreneurs make when starting their site.
1. Missing Meta Description Tags
Meta information is becoming more and more ineffective, particularly the keywords tag. Google and other search engines really like it when webmasters take the time to fill out the meta description tag. Reason being? It makes it easier for them, as they won't have to randomly pull information from the page and create a description.
Webmasters must be filling these description tags as they go along. Otherwise, you'll have hundreds, if not thousands, to fix at some point. Filling your own tags out provides you control of your content and how people see it via the SERPs (Search Engine Result Pages). Why would you leave that up to chance by leaving it blank? Search engines choose around the number of 150 characters. It is suggested to stay below that number to play it safe.
2. 404 Pages
Bleh, these are a royal pain in the rear to fix. They're pretty easy to fix once you've identified them. Anytime you're linking to a page or image that doesn't exist, you're creating 404's for your users. Visitors are like deer and are very sensitive to slight movement. If they don't get what they want, they'll most probably leave to find it elsewhere.
You'd be prudent to identify what's causing the 404 errors you have on your site and stop pointing to them. A tip that you can actually benefit from is creating your own custom 404 page that is intended for the user. The best 404 pages out there display navigation, confess that there was a mistake, and have some humor on the page.
Google and other search engines prefer the 301 redirect to any of the following types:
- 307 redirects
- HTTP header refreshes
You'll be wise to apply a 301 redirect whenever feasible. This will let the link juice to follow its intended path. The others don't pass link juice.
Here are some other things you must know about redirects:
- Google frowns on redirect hops past the number of about 4 or 5. Play it safe by having no more than 1 or 2.
- Only use a 301 redirect if you'll never ever send someone back to the original page!
- If you're uncertain, you can use a 302 or a temporary redirect.
- Ensure you're using the 301 from the old page location to the new page location on the new site, rather than the new root domain.
4. Your Title tag is too long
You feel that this wouldn't be a problem, but it happens often. Search engines usually want lower than 70 characters. Now that everything is becoming more and more portable, it is certain that number will shrink. We've got to get better at getting our point across with fewer words.
If this is a problem of yours, download a free SEO plugin in your WordPress dashboard and watch the number as you're typing it in. Stay below 70 characters.
The Bottom Line
Ensure you're staying on top of your SEO errors, notices, and warnings. You'll be wise to fix the above errors as soon as you see them coming in. A heap of these saved for later will add and certainly take a long time to fix.
Read more: SEO Company in Dubai