During the world’s major eCommerce event, the 2013 Internet Retailer Conference and Exhibition, Blue Acorn declared that it will soon be releasing a free module that will allow brands and online retailers using Magento, the world’s foremost eCommerce platform, to easily and quickly set up Optimizely on their sites and benefit from added features, all without any coding. Simply put the world’s principal and most easy-to-use conversion optimization software just even easier.
“These two platforms are ideal for one another," according to Kevin Eichelberger, Founder & CEO of Blue Acorn. "Magento is one of the most flexible eCommerce platforms available. Optimizely is designed to help them figure out what they should be doing - from a design and development aspect - to help increase their conversions and ultimately, their revenue. Having a module that can quickly and easily connect these two tools makes perfect sense.”
Presently, Magento customers who want to use Optimizely need to manually add the necessary Optimizely script (line of code) to each of their store's pages, which is simple for some and daunting for others. Either way, it's time consuming, which is particularly an important consideration for online retailers who choose to hire a developer to make the necessary changes.
“Our work with Blue Acorn will enable more businesses to deliver optimized web experiences,” said Dan Siroker, CEO of Optimizely. “By allowing Magento users to seamlessly integrate Optimizely with their stores, we are helping them realize top line goals instantly and provide necessary resources to make the targeting and revenue tracking process smooth, from start to finish.”
Once downloaded from the Magento Connect marketplace - a matter of clicks - the module automatically puts in the necessary script for Optimizely into every page of the user's site. It has been intended to insert the script as high as possible in the header tag, in order to stop any interference with Google Analytics. Blue Acorn has created a demo video of the installation, which can be found here.
Besides making Optimizely simpler to set up, the module also enables Magento users to take advantage of two key features that were previously only achievable through custom development work: revenue tracking and the ability to run advanced targeting tests.
“The built-in revenue tracking is a big deal," says Eichelberger. "Increasing your conversion rate is great, but your overall goal should always be to increase your revenue. Slashing prices will typically always make your conversion rates go up, but will that make your revenue go up? Having revenue tracking readily available will definitely help users see just how much they are truly benefitting from their tests.”
The module also automatically inserts the essential code for Optimizely customers to be able to run advanced targeting tests, all the way down to the product-page level, without any custom development work. Users will be able to target specific page types and/or product groups in their tests.
Since it was founded in 2010, Optimizely’s growth has been amazing. It quickly surpassed Adobe Test&Target based on number of users, which - according to BuiltWith - is now 3.5% of the Alexa Top 10,000 Sites. Magento at present has a 26% market share of the Alexa Top 1M sites.
To be alerted when the module will be available on Magento’s Connect marketplace, sign up to obtain the email on Blue Acorn’s site here.
Blue Acorn is a member of the Charleston Digital Corridor.
Blue Acorn Description:
Blue Acorn is a best eCommerce agency assisting retailers and brands attain revenue growth through a complete, data-driven approach. Besides being one of the first members of Magento’s Solution Partner Program, Blue Acorn is also acknowledged as a Google Analytics Certified Partner. They are committed to delivering intelligent eCommerce solutions rooted in data and driven by their best-in-class design, development, marketing, and optimization capabilities.
Optimizely is the layer on top of the web that permits businesses to deliver better experiences and drive top line improvements to their websites. Using Optimizely as a split testing tool, marketers create various versions of their web pages and can measure how changes influence performance. The results can be shocking and unlock dramatic revenue gains. The company closed a $28 million Series A financing round led by Benchmark Capital in April 2013.
The Magento eCommerce platform serves more than 150,000 merchants worldwide and is maintained by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that gives merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store.