”Which is better, Application or website?” This has been the question of designers from long ago and it’s not gone yet. Both website and application are good in their own way as both are used to convey some information or to promote the brands.
However, the primary aim of a website is to provide some information to the user who visits the site to get some information. Of course, there are some websites which make users take some actions as well, but that again is after user gaining some information from the website. On the other side, the primary aim of an app is to allow users to perform any task; they basically are meant to solve the problem or satisfy the desire of a user.
So, before going ahead and making decisions, it’s very important for a designer to understand the differences between website and app design.
Here we’ve listed 5 main points to tell you how different they are from each other.
1. Something Unique and Fresh
As app developers themselves say, they’ll have to come up with something really unique and fresh for their app to be successful; at least something different from the apps that already exist.
Just adding one or two extra features to the existing apps doesn’t make your app different from others; it really has to be unique and fresh to stand out from the crowd in the market place.
Unlike in website design, the designers do not have to worry about the uniqueness. A lot of websites have same elements; the designers just tweak them a bit to make it better and interesting. Though the websites look different from each other, the functionality, layout and features are all the same. It’s hard to tell that there’s nothing outstanding, but certainly not like in apps.
As already told, the designers will have to think of something really unique for their app to be successful, but that will not help in anyway if they don’t take screen size into account.
Yes, while designing a website or an application, the designers should consider the screen size of the interface which they are building it for. Smaller display means smaller pixels; so, if the design is for an app, it’s a strict no for heavy graphics and picture galleries.
The users will at least have a keyboard at their disposal when they are accessing a website, but it becomes really hard to manage the same on a smartphone, and this is where the touch functions come into picture. Though, it looks like a minor aspect, location of the touch buttons can take your app a long way making it more accessible.
When the users access website from the desktops or PCs, they are being seated in a place, wherein apps we can’t expect users to sit in the same place; they might be moving around when they are operating their phones.
So, as a designer, one should ensure that the apps can be used without any glitches even when they’re on the go. There are several add-ons like built-in dictionaries and power saving options to help you optimize the user experience.
4. Slow Processors
Smartphones have significantly slower processors when compared to computers, and hence it demands a simple layout for the app. We can’t just take processor speed for granted and assume what works fine for the website would work for the app as well. Also, the apps which consume huge data are more likely to be rejected by the users.
5. Targeted Push Notifications
App designers can use the geographical location of the users to send some geographically targeted push notifications. Many entrepreneurs use this feature of sending push notifications to promote their brands across specific regions. Taxi hailing and food ordering apps are the perfect examples of apps using this approach.
As both apps and websites both cater to the different set of requirements, choosing one over the other would deprive one’s business. In today’s digital world with over 3.2 billion internet users, websites and apps are here to stay.
So which one would you choose for your business? Is it an app or the website? Whatever you choose, we’re here with you.
Fortune Innovations is a prestigious web design company in Dubai that has helped numerous clients in building top-notch websites and applications. Just let us know your requirements, and we’ll come up with an ideal and affordable solution.